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In the #noBODYlikeyou campaign, skincare brand will partner with the Body Positive Alliance and use TikTok to reach Gen Z consumers.
July 20, 2023
By: Rachel Klemovitch
Assistant Editor
Skincare brand Body Proud is launching the #noBODYlikeyou campaign aiming to relieve the social pressure Gen Z feels to have a “summer ready” body. Studies released in Men’s Health show that 78% of Gen Z feel pressured to have a summer body and 26% express anxious about how their bodies ‘should’ look. Body Proud is using TikTok and other social media to encourage Gen Z to be proud, confident, empowered, invigorated and energized about how they feel through the hashtags #noBODYli...
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